Selling Your Home

I am respected in my professional community among my colleagues, lenders, and Title people. This is invaluable to my clients, especially when time is short or an inside track is required to make things happen smoothly and quickly.
You cannot achieve success if you miss the opportunity…

Services to Home Sellers:

Marketing
  • Create a customized marketing plan that targets most likely buyers
  • Provide video on preparing your property for sale
  • Tour the property from ‘the Buyers standpoint’
  • Conduct a complete ‘staging’ analysis of the property
  • Provide written staging instructions to help the property sell at a higher price
  • Review interior of the property to maximize attractiveness
  • Assist the seller in storing large pieces of furniture
  • Review exterior of the property to maximize ‘curb appeal’
  • Assist the seller in making exterior as attractive as possible
  • Take photographs of the property for use in marketing materials
  • Develop ‘Just Listed’ postcards
  • Develop an attractive description of the property for marketing
  • Review the benefits and drawbacks of the real estate sign
  • Place appropriate riders on the sign
  • Place brochure box on the sign
  • Design attractive color flyers for the property
  • Obtain report on local schools
  • Prepare Homebook with neighborhood and area information
  • Prepare Open House Guest Register
  • Develop an Open House schedule with the owner
  • Assist property owner in preparation of the property for showings
  • Update marketing program as necessary
  • Consult as to advertising copy for various media
  • Print color flyers
  • Provide flyer display stand for inside the property
  • Provide fax feedback form on property for agent feedback
  • Obtain professional photos of the property
  • Arrange professional videotaping of the property for Internet
  • Follow-up with agents on showing appointments
  • Meet potential buyers at the property
  • Follow-up with potential buyers from Open House opportunities
  • Develop a program to attract agents to ‘Brokers Open’ tour
  • Consult as to placing Open House advertisements, as appropriate
  • Keep brochure box supplied with flyers
  • Submit property to Multiple Listing Service
  • Promote property to agents in Connect Realty offices
  • Network about the property with other Real Estate Professionals
  • Advertise property in Property Pages Magazine
  • Advertise property in other photo magazines, including, as appropriate, Homebuyers, Homes and Land, etc.
  • Direct mail advertising
  • Customized classified advertising campaign in such newspapers as the San Jose Mercury News, The Business Journal, as appropriate
  • Property featured on my website
  • Internet advertising on the following Web Sites:
  • Internet links to these Websites via major search engines such as Yahoo!, Excite, Infoseek and more!
Disclosures
  • Provide Real Estate Transfer Disclosure form to seller
  • Conduct a thorough and diligent visual inspection of the property
  • Review the status of any encumbrances against the property
  • Obtain architectural drawings and permits relative to the property, if required
  • Review the Agency Relationships Disclosure
  • Review the FIRPTA Sellers Disclosure
  • Review the Water Heater Disclosure
  • Review the Smoke Detector Disclosure
  • Review the required Natural Hazards Disclosures
  • Review the Lead Disclosures
  • Review the Flood Disclosures
  • Review the Geologic Disclosures
  • Review the Megan’s Law Disclosure
  • Review the Environmental Risk Report
  • Review the Earthquake/Seismic Disclosures
  • Review the Real Estate Transfer Disclosure statement
  • Review Fire Danger Area Disclosure
  • Review any additional disclosures which may be required for the property, including, but not limited to Mello-Roos, Right to Farm, soils, septic
  • Review Fair Housing Laws
Financials
  • Prepare a Competitive Market Analysis of the property
  • View competing properties for sale
  • Develop a pricing strategy for the property
  • Provide a video on pricing the property to sell
  • Explain seller-carryback financing
  • Review the Competitive Market analysis periodically
  • Explain how commissions are split between Listing and Selling Brokers
  • Research available financing options for the property
  • Show how commission structure/split affects the showability of the property
  • Prepare a net sheet
  • Provide comparables and value analysis to Appraiser if requested
  • If property is a condominium or PUD, work with Homeowner’s Assn/management company re: financial disclosures, owner-occupied ratios, etc. to ensure wide variety of loan programs for potential buyers
Representation
  • Order a Property Profile of the property
  • Review Property Profile
  • Consultation as to licensed pest control inspection
  • Consultation as to Property Inspection
  • Consultation as to pool/spa inspection
  • Consultation as to roof inspection
  • Consultation as to septic tank inspection, as necessary
  • Consultation as to well inspection, as necessary
  • Consultation as to corrections of significant items discovered in inspections
  • Consultation as to required Disclosures
  • Consult with Seller on Fair Housing laws
  • Coordinate property showings as needed
  • Pre-qualify buyers
  • Consult as to the coordination of the presentation of offers to purchase the property
  • Consult as to Counter-offers, as necessary
  • Consult as to the need for the services of other professionals such as surveyors or attorneys
  • Consult as to opening of escrow
  • Review escrow documents
  • Professional real estate brokerage service: 3 offices in north, mid and south Santa Clara County
  • Experienced contract negotiation
  • Office support services
  • Relocation assistance and referrals
  • Professional services referrals (Pest, Property, Root Chimney, misc. repairs, etc.)
  • Attorney review of documents, consultation by Brokerage attorney available, if requested
Transaction Management Services
  • In-house Transaction coordination services available
  • Full-time support staff
  • Appraisal coordination
  • Coordination of inspections
  • Coordination with co-op real estate agent
  • Coordination with escrow officer
  • Coordination with Lender
  • Professional services referrals if requested
  • Coordination with Homeowner Management group
  • Coordination with insurance agent as requested
  • Coordination with attorneys, heirs, trustees, as requested
  • Coordination with Home Warrantee company
  • Reminder of needed changes in utilities: lights, heat, phone, etc..
  • Arrange for key transfer at close of escrow
Communication
  • Obtain agent feedback on price and condition after showings
  • Obtain agent feedback on price and condition after Broker Tours
  • At a minimum, weekly status report to seller by phone, email, or in person
  • Review results of Open House with seller
  • Review marketing plan periodically
  • Provide ‘World Class Updates’ 800 number if desired
  • Weekly, or more frequent if needed, status reports during escrow period

Download my Home Seller’s Resource packet.

My team of associates will come through in a pinch. Let us do all the hard work for you!