Selling Your Home
Wendi-Mae is a trusted and respected professional in her community and by her colleagues… This is invaluable to her clients, especially when time is short or an inside track is required to make things happen smoothly and quickly. My goal is to save you time and money with my constant networking-connections and market knowledge.
You cannot achieve success if you miss the opportunity…
Services to Home Sellers
Marketing
Wendi-Mae will do all of the following (keep in mind each and every property and sale are different as is the need of each individual involved)
Starting with this list but not limited to.
Create a customized marketing plan that targets most likely buyers
Provide video on preparing your property for sale
Tour the property from ‘the Buyers standpoint’
Conduct a complete ‘staging’ analysis of the property
Provide written staging instructions to help the property sell at a highest price possible
Review interior of the property to maximize attractiveness
Assist the seller in storing large pieces of furniture
Review exterior of the property to maximize ‘curb appeal’
Assist the seller in making exterior as attractive as possible
Wendi-Mae will work with you to develop a “welcome letter to your prospective home buyer”
Professional photographer will be hired on your behalf-provided for and paid for by Wendi-Mae
Develop ‘Just Listed’ postcards
Develop an attractive description of the property for marketing
Review the benefits and drawbacks of the real estate sign
Place appropriate riders on the sign
Design attractive color flyers for the property
Obtain report on local schools
Prepare Homebook with neighborhood and area information
Prepare Open House Guest Register
Develop an Open House schedule with the owner
Assist property owner in preparation of the property for showings
Update marketing program as necessary
Consult as to advertising copy for various media
Print color flyers
Provide flyer display stand for inside the property
Provide regular and constant feedback for every showing
Obtain professional photos of the property
Arrange professional videotaping of the property for Internet
Follow-up with agents on showing appointments
Meet potential buyers at the property
Follow-up with potential buyers from Open House opportunities
Develop a program to attract agents to ‘Brokers Open’ tour
Consult as to placing Open House advertisements, as appropriate
Submit property to Multiple Listing Service
Promote property to all local agents and Bay Area Realtors as well
Promote property to 80+ Real Estate Websites Worldwide
Multiple target marketing techniques will be use inquire within for details
Financials
If necessary, will be ready to assist the Appraiser in obtaining the correct value of home/property by providing whatever information is necessary- should appraisal not come in at sale price
Prepare a Competitive Market Analysis of the property
View competing properties for sale
Develop a pricing strategy for the property
Provide a video on pricing the property to sell
Explain seller-carryback financing
Review the Competitive Market analysis periodically
Explain how commissions are split between Listing and Selling Brokers
Research available financing options for the property
Show how commission structure/split affects the showability of the property
Prepare a net sheet
Provide comparables and value analysis to Appraiser if requested
If property is a condominium or PUD, work with Homeowner’s Assn/management company re: financial disclosures, owner-occupied ratios, etc. to ensure wide variety of loan programs for potential buyers
Disclosures
Provide Real Estate Transfer Disclosure form to seller
Conduct a thorough and diligent visual inspection of the property
Review the status of any encumbrances against the property
Obtain architectural drawings and permits relative to the property, if required
Review the Agency Relationships Disclosure
Review the FIRPTA Sellers Disclosure
Review the Water Heater Disclosure
Review the Smoke Detector Disclosure
Review Fire Harning/Vegetation Management/Defensible space Disclosure
Review the required Natural Hazards Disclosures
Review the Lead Disclosures
Review the Flood Disclosures
Review the Geologic Disclosures
Review the Megan’s Law Disclosure
Review the Environmental Risk Report
Review the Earthquake/Seismic Disclosures
Review the Real Estate Transfer Disclosure statement
Review Fire Danger Area Disclosure
Review any additional disclosures which may be required for the property, including, but not limited to Mello-Roos, Right to Farm, soils, septic
Review Fair Housing Laws
Transaction Management Services
In-house Transaction coordination services available
Full-time support staff
Appraisal coordination
Coordination of inspections
Coordination with co-op real estate agent
Coordination with escrow officer
Coordination with Lender
Professional services referrals if requested
Coordination with Homeowner Management group
Coordination with insurance agent as requested
Coordination with attorneys, heirs, trustees, as requested
Coordination with Home Warranty company
Reminder of needed changes in utilities: lights, heat, phone, etc..
Arrange for key transfer at close of escrow
Communication
Obtain agent feedback on price and condition after showings
Obtain agent feedback on price and condition after Broker Tours
At a minimum, weekly status report to seller by phone, email, or in person
Review results of Open House with seller
Review marketing plan periodically
Provide ‘World Class Updates’ 800 number if desired
Weekly, or more frequent if needed, status reports during escrow period
Representation
Order a Property Profile of the property
Review Property Profile
Consultation as to licensed pest control inspection
Consultation as to Property Inspection
Consultation as to pool/spa inspection
Consultation as to roof inspection
Consultation as to septic tank inspection, as necessary
Consultation as to well inspection, as necessary
Consultation as to corrections of significant items discovered in inspections
Consultation as to required Disclosures
Consult with Seller on Fair Housing laws
Coordinate property showings as needed
Pre-qualify buyers
Consult as to the coordination of the presentation of offers to purchase the property
Consult as to Counter-offers, as necessary
Consult as to the need for the services of other professionals such as surveyors or attorneys
Consult as to opening of escrow
Review escrow documents
Professional real estate brokerage service: 3 offices in north, mid and south Santa Clara County
Experienced contract negotiation
Office support services
Relocation assistance and referrals
Professional services referrals (Pest, Property, Root Chimney, misc. repairs, etc.)
Attorney review of documents, consultation by Brokerage attorney available, if requested